Toronto: Social media content creation
11 July to 2 August 2025.
The summer school 'Social Media: Developing your digital marketing skills' is a three-week course which can substitute one of the electives during your programme. The course is ideal for students who want to incorporate a different type of elective in their educational profile.
The purpose of this course is to obtain knowledge, skills and competencies and a comprehensive digital content strategy for different online platforms such as Facebook, Snapchat, Instagram etc.
Get hands-on experience with content creation for social media
Do you dream about working professionally with social media? The power of useful and relevant online content is growing – but how can you get started?
During this summer school, you will get hands-on experience with social media strategies as well as the production of videos, pictures and text. You will be working with students from all over the world including students from our host, Humber College in Toronto.
You will learn how to:
- determine social media best practices for any organisation or brand
- use social media platforms for online branding, storytelling and community building
- gather and interpret social media analytics and increase SEO
- develop a digital content strategy for a real-life industry client in Toronto, and much more!
The course combines lectures at Humber College, Toronto, and teamwork in creating different types of content. We will also have guest speakers and visit relevant companies.
The course will be taught in English by lecturers and professors from Humber College and Business Academy Aarhus.
Where and when?
The summer school will run for 3 weeks from 11 July to 2 August 2025 in cooperation with Humber College. The summer school will be held in Toronto.
Student's story: Teddy tells about the summer school 'Social Media Content Creation'
Who can join?
The course is for students from various educational programmes at Business Academy Aarhus, Dania Academy and students from Humber University and their partners. Students must have a smartphone for shooting photos and video.
Besides getting experience with studying abroad, you will be introduced to working across disciplines with students from different educational and cultural backgrounds.
Find your programme and see if you can get a credit transfer for participating in this summer school.
If you can get a credit transfer – that is, if the summer school can partly or fully substitute a subject in your programme – your participation in the summer school is free.
Students will need to send a motivated application stating both their interest and skills within video, photo and text production for web and/or social media.
Students and teachers tell about the summer school 'Social Media Content Creation'
Practical information
Further Information:
The deadline for applications is 1 March 2024 at 12 midday.
This summer school costs 2985 CAD (less if we have a group of at least 10) and includes 3 weeks of accommodation, trips on weekends as well as breakfast and lunch during the weekdays.
Insurance
To participate in a summer school, you must have insurance covering health and repatriation (travel to your home country in case of emergency or illness). The Blue and Yellow cards do not cover health insurance.
Allergies/medical conditions
The Academy cannot guarantee that your allergies (food or otherwise) or any existing medical conditions can be accommodated. It is your responsibility to research your destination.
Accommodation
Students will be staying in Humber's Lakeshore Campus residence building. You can read more about the accommodation here but DO NOT REGISTER YET!
Financial issues
The tuition fee for the course is financed by Business Academy Aarhus. You must pay all other expenses in connection with your stay in Canada.
If you are offered a place on this summer school, a non-refundable pre-payment (1,000 CAD) must be paid by 15 April to ensure your registration. This amount will be deducted from the total amount which must be paid by 1 May. As soon as you have been accepted into the summer school, you should book your flights!
Budget (2025 estimates)
Expenses
Price
Flight tickets from Billund to Toronto
4,500 DKK
Copenhagen to Toronto
4,400 DKK
Airport pick-up, learning materials, accommodation, weekday breakfast and lunch and most social activities. Please note this is a three-week course.
15.000 DKK
When you go abroad, you have to think about the following:
- Valid passport
- Electronic Travel Authorization (eTA)
- Visa (Check um.dk to see if it is necessary)
- Vaccinations, especially Covid - all 3 vaccinations (Please see ssi.dk or contact your doctor)
- Insurance
- Additional travelling costs
- Other costs related to your stay (remaining meals, phone etc.)
Did you know?
- More than 50% of Torontonians were born outside of Canada, which makes Toronto a truly international city.
- Toronto is Canada's largest city with 6 million people living in the Toronto area.
- Toronto is the centre of media and IT in Canada, both Facebook and Google have offices in Toronto.
- Toronto is often used as a setting for films since the downtown area looks like New York
How to apply
Application deadline is 1 March at 12 midday.
You must upload a motivated application in English when you apply. This must not be longer than 1 page.
Apply here